Compliance Policy
The legal and ethical boundaries we operate within
Lawyer Link Building works in a regulated and frequently misunderstood industry. This policy describes the checks we run, the categories of work we refuse, and the obligations we expect clients to meet. It applies to every engagement without exception, and no commercial consideration overrides it.
Client Screening
Before onboarding, we review a prospective client’s website and business model. We verify that the firm holds a valid licence to practise in the jurisdictions it markets in, that the site carries the disclaimers, terms, and contact information a legitimate practice would carry, and that its content does not fall into any prohibited category below.
Absolute Prohibitions
We will not work with, or place links to, any site involving: legal services offered without a valid licence to practise in the relevant jurisdiction; guaranteed outcomes, settlement figures, or verdict claims that cannot be substantiated; fabricated testimonials, reviews, awards, or credentials; solicitation that breaches the applicable state bar advertising rules; or any content that is illegal in the jurisdiction it targets.
Attorney Advertising Compliance
Every placement is reviewed against the advertising rules of the state bars a client markets in. That means no guaranteed outcomes, no settlement or verdict figures we cannot substantiate, no comparative superlatives that require substantiation we do not hold, and a disclosure wherever the publisher’s policy or the applicable rule requires one. Where a state requires specific disclaimer language on advertising, we include it in the placement rather than assuming the client’s own site carries it.
Client Confidentiality
Campaign content never names a client, a matter or an outcome without written authorisation, and never discloses anything covered by privilege. Where a campaign uses case data, it is aggregated and anonymised before it leaves the firm. If a story cannot be told without identifying someone, we do not run it.
Sanctions and Financial Crime
We do not knowingly transact with individuals or entities subject to applicable sanctions regimes, and we decline engagements where the source of funds appears unlawful.
Publisher Obligations
Publishers in our network are told plainly what sector a placement relates to. We do not conceal the nature of a client’s business in order to obtain a link.
Reporting a Concern
If you believe content connected to our work breaches this policy, contact us at [email protected]. Credible reports involving unlicensed practice, fabricated credentials, or misleading outcome claims are actioned as a priority, and we will report to the appropriate authorities or bar association where required.
Last updated: 22 August 2026. Lawyer Link Building reviews these policies at least annually and on any material change to how we operate.
Related Policies
Compliance screening runs before any commercial discussion. Once a client is accepted, the link quality policy governs what we acquire, our publisher vetting standards govern where, and the acceptable use policy governs how our services may be used. More about how we work is on the about page.