About Us

Why We Only Work in Legal

Agencies that take legal clients alongside everything else run into the same wall every time: their publisher relationships were built in mainstream niches, and those publishers say no. So the legal work gets fulfilled from whatever marketplace inventory will accept it, and the client pays agency rates for links anyone could have bought.

Working in one sector solves a specific problem. We know which legal, business, local news and consumer publishers will run a law firm pitch, which will consider it only with a particular angle, and which have never once said yes. That list took years and a great many ignored emails to build, and it is the actual product.

What We Are Good At, and What We Are Not

Worth saying plainly, because most about pages claim everything.

We are good at: sourcing and vetting publishers that will run legal work; getting law firms into mainstream publications through data and commentary rather than direct pitching; diagnosing and repairing link profiles that a previous provider damaged; and telling clients when links are not the constraint.

We are not the right choice if: you want the cheapest possible cost per link, you need a volume of placements that only network inventory can supply, you want a ranking guarantee, or you are looking for full-service SEO. We do links and the content that carries them. For technical SEO and site architecture you want a different kind of agency, and we will happily say so.

How We Handle the Awkward Part

Google’s spam policies treat links acquired for payment as link schemes. That is the plain reading, and it applies to every agency in this industry, ours included. Anyone telling you their paid placements are somehow exempt is selling you comfort.

What we do about it is manage risk rather than deny it exists: real publications with real readers and real editorial oversight, relevance to your vertical instead of whatever domain was cheapest, anchor distribution that does not read like a keyword list, a growth rate that matches your competitive set, and a documented record of every placement so that if you ever need to unwind something, you can.

That is a materially different position from buying a package of two hundred links. It is not the same thing as a compliance guarantee, and we do not present it as one. The detail is in our link quality policy.

What We Refuse

There are categories we will not work on at any price, and the check runs before commercial discussion, not after. Firms not licensed to practise in the jurisdictions they market in. Guaranteed outcomes or settlement figures that cannot be substantiated. Fabricated testimonials, awards or credentials. Solicitation that breaches the applicable state bar advertising rules. Clients who will not name the domain the links are for.

We also decline work where we think the client will lose money, typically a site whose pages are not indexed or cannot compete on content. That conversation is cheaper for both sides at the quote stage. The full list is in our compliance policy, and the standards every host site clears are in our publisher vetting standards.

How the Work Actually Runs

You approve every site before your link goes on it. You get the placement URL, the anchor, the target page, the host page’s own organic traffic and its indexation status at day 14 and day 45. If a link drops, we replace it under the terms in our refund and replacement policy.

Reporting is monthly and written by the person running your campaign, in plain language: what we placed, what we dropped and why, what moved, and what we expect next. Nobody is generating it from a dashboard the night before it is due.

If that sounds like how you would want it handled, the services are broken down on the services page, and you can ask for the free audit without speaking to anyone first.