Law Firm SEO & Link Building Blog
Field notes from campaigns we actually run. What comes up when you spend your week pitching editors who get a dozen law firm pitches before yours. These are the things that come up when you spend your week pitching publishers who have every reason to say no.
Latest Guides
Law Firm SEO: How to Actually Rank a Law Firm Website
Most SEO advice breaks the moment you apply it to a law firm website, not because the fundamentals change, but because half the standard playbook assumes doors that are closed to you. The working sequence: fix indexation first, build the trust pages most firms skip, target modifiers instead of head terms, then put links where they count. Includes a realistic 18-month timeline.
How to Build Backlinks for a Law Firm Website
Audit before you acquire: roughly half the law firm profiles we look at have a problem that new links would make worse. Covers the four-point profile audit, the five acquisition methods that work when editors are already flooded, the tactics that quietly poison a profile, safe anchor and velocity ranges, and a ninety-second test for judging any prospect site.
What Lawyer Link Building Actually Costs
Real market ranges for guest posts, niche edits, digital PR and monthly retainers, what actually drives the price of a legal placement, what the placement fee actually covers, and the five signals that a quote is too good to be real.
What We Write About
Three themes, because they are the three things clients ask about before anything else:
- Acquisition. Sourcing, vetting and outreach when every editor is already flooded with law firm pitches. See guest posts and niche edits.
- Risk: anchor distribution, velocity, host-page quality, and the honest position on what Google’s spam policies say about paid links. Our link quality policy sets out where we draw the line.
- Measurement, which metrics predict revenue and which are theatre. See campaign timelines and benchmarks.
If you have a question we have not covered, ask it directly. The questions clients send are where most of these posts start.